An article in Inside Retailing says a huge 82% of people who search for a product online, say they will go into the store to buy the product. This means that if you want to increase your foot traffic, you’d better have a good online program which draws people to your site. In addition, 63 per cent of people changed their mind in terms of the store they would visit as a result of the search process. The research was conducted by Global Reviews. I asked Flaunt’s Digital Director, Dave Clark, if he was surprised by the findings. Dave said he wasn’t really surprised because often websites are a companies first impression. “It someone recommends something to you, you’ll take a look at their website first. If the site isn’t engaging, and doesn’t draw you in, it’s very likely you won’t go into the store”, said Dave.   

An article in Inside Retailing says a huge 82% of people who search for a product online, say they will go into the store to buy the product.

This means that if you want to increase your foot traffic, you’d better have a good online program which draws people to your site. In addition, 63 per cent of people changed their mind in terms of the store they would visit as a result of the search process. The research was conducted by Global Reviews.

I asked Flaunt’s Digital Director, Dave Clark, if he was surprised by the findings. Dave said he wasn’t really surprised because often websites are a companies first impression. “It someone recommends something to you, you’ll take a look at their website first. If the site isn’t engaging, and doesn’t draw you in, it’s very likely you won’t go into the store”, said Dave.